I've spent the last 15 months in the trenches with creative professionals, running intensive AI workshops that have literally transformed how people work. Six cohorts later, the results speak for themselves - we're seeing designers, writers, and media pros completely reinvent their creative process and capabilities through AI.

That's why Peter Bittner and I created TheUpgrade.ai. We're kicking off 2025 with three specialized certification courses designed to turn business leaders into AI-powered badasses:

AI Upgrade for PR & Media Pros (March 18) 

Turn AI into your always-on media intelligence system. Create content faster, monitor conversations in real-time, and master crisis management through AI. Media veteran Pete Pachal joins us to share battle-tested strategies for the new media landscape.

AI Upgrade for Creative Professionals (March 26)

For the makers, designers, writers, and digital artists ready to amplify their creative process without losing their soul to the machines. We'll explore generative AI, advanced prompting, and custom assistant creation that actually serves your unique vision.

Rapid AI Upgrade for Sales Leaders (March 18)

Sales is evolving—adapt or get left behind. This live, intensive course equips you with the tools and expertise to integrate AI across your sales process, from prospecting to closing, enabling you to outperform the competition.

Here's what makes these courses different:

These aren’t your typical AI course. We've stripped away all the theoretical fluff to create an intensive six-week transformation where you'll build real things that matter.

You'll get direct mentorship through personal coaching sessions, develop a capstone project you'll actually use, and work in small, high-energy groups where everyone gets the attention they need. Plus, you get direct access to our decades of experience navigating the bleeding edge of tech, media, and creativity.

Look, I've been around long enough to see how transformative technologies reshape industries. Been there for the early web days, watched social media evolve, and now we're at another inflection point with AI. The difference this time is the speed and scale of change.

The tools are powerful, but they're just tools. What matters is developing an AI mindset - knowing how to think with these new capabilities, how to maintain your creative integrity while amplifying your output, how to stay human while collaborating with artificial minds.

What Actually Goes Down?

Forget passive Zoom lectures. You'll be hands-on with AI tools in the first 15 minutes. We run high-energy collaborative spaces where you'll experiment with emerging tools, break things (intentionally), and build custom workflows you can use immediately.

The magic happens in the live sessions - that's where we discover the weird edge cases and unexpected combinations that lead to breakthroughs.

How Hands-On Are We Talking?

Forget passive learning - we're here to build. You'll be running live experiments with AI tools from day one, crafting custom workflows that combine multiple tools in ways their creators never imagined, and tackling real projects that matter to your work.

Everything you create gets documented in your personal knowledge base, becoming a resource you'll actually use long after the course ends. This isn't about watching - it's about doing.

What Kind of Support Will I Get?

You're never alone in this journey. Beyond the two intensive 1-on-1 coaching sessions, you'll get direct feedback from instructors who are actively building with these tools every day.

Our Discord community provides rapid troubleshooting when you need it, weekly office hours let you explore wild ideas or get unstuck, and structured critique sessions with your cohort push your work further. This isn't just about learning - it's about joining a community of creators who are figuring out the future together.

What If I Miss a Live Session?

Life happens. You'll get:

• Full session recordings with timestamped key moments

• Written summaries of breakthroughs and discoveries

• Access to all prompts & code snippets

Spots are limited because we're keeping the groups tight. We've got discounts for non-profits, educators, and freelancers (hit up me up at [email protected] for details).

Ready to transform how you work?

Catch you in the future,

KK

P.S. Still skeptical? Good. Bring that energy this course - we need critical thinkers who question everything, not just AI cheerleaders.