• Kris Krüg
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  • Mirrors, Machines & The Beautiful Mess of Digital Evolution

Mirrors, Machines & The Beautiful Mess of Digital Evolution

We're not just training AI models - we're training ourselves to think differently about creativity, authenticity, and what it means to be human.

Hey there digital dreamers and reality hackers,

Been deep in the machine learning mines lately, surfacing occasionally to share dispatches from the edge of what's possible. The view from here is both exhilarating and terrifying - just how I like it. Let's talk about what's actually happening beyond the AI hype cycle.

The funhouse mirror of modern media keeps distorting our view of what's possible. But here's what I know after decades of riding these technological waves: The machines will get smarter, but meaning-making remains uniquely human. Our job isn't to compete with AI but to get better at being human.

Explored this more deeply on Sharad Kharé's Human Biography Podcast - give it a listen if you're wrestling with these questions yourself. The key insight that emerged: in an era of algorithmic amplification, authentic human stories matter more than ever.

Speaking of mirrors and machines - drop whatever you're doing and watch Peter Lucas Jones break down how Te Hiku Media is revolutionizing AI development through Māori data sovereignty. They're not just preserving language - they're showing us how to build AI that serves communities rather than extracting from them.

Using Raspberry Pis and community-sourced data, they've created something Silicon Valley with all its billions couldn't: AI that respects cultural knowledge while pushing technical boundaries.

CREATIVE REBELLION & DIGITAL EVOLUTION

Had the pleasure of sitting down with Rachel Thexton recently, diving into the messy intersection of technology and humanity. We got into the real talk about creative rebellion in an age of algorithmic conformity. The kind of conversation that leaves you questioning everything while somehow feeling more grounded.

Key insight that emerged: We're not just training AI models - we're training ourselves to think differently about creativity, authenticity, and what it means to be human. The machines are holding up a mirror, showing us both our brilliance and our biases.

Stay curious, stay human,

KK

P.S. Tomorrow I'm diving deep with a small crew of media rebels for my AI leadership intensive. Two seats left at the table. Six weeks, real-world AI mastery, and direct access to my brain (plus two brilliant co-conspirators).

If you're ready to stop watching the future and start creating it: https://mediacopilot.ai/ai-for-pr-media-professionals/

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