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AI Upgrade Labs for the Wild, the Restless, and the Ready
Fall 2025 AI Training Cohorts Launched
Kris Krüg
July 11, 2025 • Estimated Reading Time: 6 minutes
Over the past year, I've watched creative pros, comms disruptors, and media builders turn curiosity into workflows, wild ideas into projects, and isolation into real connection.
Things are moving fucking quick. This fall is the time to dig in.
Here's some of the magic our alumni have cooked up:
"This class didn't just teach me how to use AI—it completely reshaped my perspective on what AI is and what it can do. It changed the way I approach my work and sparked my curiosity and creativity across so many areas of my life."
"One of the biggest takeaways was realizing that your only real limit is your imagination. And even that can be expanded."
"This course was a game-changer. I dramatically changed my workflow and strategies. The instruction is outstanding—three experts who actually live at the edge."
Most people teach you how to “adapt” to the future.
We invite you to punch holes in it, remix it, and build something nobody saw coming.
What's Coming Up
We’re back at it—more brains, more questions and an invitation to keep exploring, building, and experimenting together:
Transformative Training for Teams
Bring your crew, your problems, and your wildest use-cases. We'll help you build workflows that fit your world, not someone else's template.
AI Upgrade for Creative Pros
Six weeks with the designers, writers, film makers, photographers and professional creatives getting their hands dirty, remixing tools, and hacking together new forms of creativity.
AI Upgrade for Media & PR Pros
Step into the next era of strategic communications with media innovator Peter Bittner, award-winning journalist Pete Paschal, and systems designer Kris Krüg. Storytellers, strategists, content-makers: this is about building workflows that support your voice—not replace it.
AI Upgrade for Journalists
For the newsroom vets, the side-hustle reporters, and the ones who can't not chase the story. AI for research, sourcing, and staying sharp.
AI for Sales Leaders
If you're tired of the hustle-for-hustle's-sake, let's build automations that put your time where it matters: on people, not spreadsheets.
That's the lineup, but the real magic is what happens when you bring your own flavor to the mix.
"The one-on-one access to Peter and Kris is invaluable. Being able to pick their brains gave me the confidence to dive into my project."
We’re not here to teach you to follow someone else’s playbook.
We’re here to help you write your own.
"Peter and Kris are the dynamic duo that everyone dreams about collaborating with. They are incredibly thoughtful, engaging, and make all the students feel comfortable."
If you want to learn, teach, tinker, or just be part of a room that stays weird, human, and generous—you’ve got an open invitation.
Come hungry, come skeptical, come curious—just come as you are.
"I'd sign up for another course with them in a second. Now that I know how much more there is to explore, I realize I want even more guidance."
Want to talk it out first? Peter or I are always happy to jump on a 15-minute call and help you figure out if this is the right fit—no pressure, no pitch.
Bringing a whole crew? We offer volume pricing for teams, and special discounts for nonprofits and freelancers. If that’s you, hit us up.
Just reply or drop us a note anytime. We’ll make it work.
With gratitude from the lab—
Kris, Peter, Pete, Melissa, Shane, Robert and the entire AI Upgrade crew.
P.S. — We're all just here to see what's possible together. If you want the details or to connect, drop us a line. If you want to lurk and learn, that's good too.
Keep lighting it up. Keep asking better questions.
Everyone loves talking about AI's potential, but few dive deep into the gritty reality of actually building personalized AI systems. I've spent the past two years creating 50+ custom GPTs for entrepreneurs, artists, indigenous communities, and corporate disruptors—systems that know them, their voice, and their mission.
The bloodbath is real. Customer service reps, software developers, graphic designers—AI is kicking over tables across entire industries. But here's what nobody's saying: Microsoft's production code is already 25% AI-written. Sam Altman says most of OpenAI's important functions are AI-generated. We're not talking about the future anymore.
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